01 - Combine sugar, yeast, and warm water in a large bowl. Let stand for 5 minutes until mixture becomes foamy, indicating yeast activation.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy dough forms, bringing all ingredients together.
03 - Turn dough onto a lightly floured surface and knead for 8–10 minutes until smooth and elastic. Proper kneading develops gluten structure for a fluffy texture.
04 - Place dough in a lightly oiled bowl, cover with plastic wrap or a clean towel, and let rise in a warm, draft-free area for 1 hour or until doubled in size.
05 - While dough rises, combine softened butter, minced garlic, parsley, rosemary, chives, black pepper, and salt in a small bowl. Mix thoroughly until uniform.
06 - Punch down risen dough to release air. Roll out into approximately 9x13 inch rectangle on a lightly floured surface.
07 - Spread garlic and herb butter evenly across the entire surface of the rolled dough, leaving a small border around edges.
08 - Starting from the short end, roll dough tightly into a log. Place seam-side down in a greased 9x5 inch loaf pan.
09 - Cover pan and let dough rise for 30 minutes until puffy. Preheat oven to 350°F during the final 10 minutes of rising.
10 - Bake for 30–35 minutes until loaf is golden brown and sounds hollow when tapped on top. Crust should be firm and nicely colored.
11 - Allow bread to cool in the pan for 10 minutes before transferring to a wire rack. Slice with a serrated knife and serve warm for best flavor.